

š֡Ԩ´Ѫդ֧㨴ҹԡáâ㹻 觨Ѵ . . ừԿԡ Шӻ 2551 (Sales Satisfaction Index Study SSI) ѹ ͧ˹觡ԡáâ·ҧ֧٧شѺ١㹡Ҵö¹㹻µͧѹ繻շͧ
վ.. 2551 Ѻ繻շ 9 ͧ֡ҹաôѴŧǨ 7 Ѩѡռŵ֧ͤͧ١ ҹʺóëö §ӴѺӤѭѧ кǹͺ ѡҹ ӹ¤дǡͧ 鹡â èѴ͡ 㹡ͺ Сèҵŧ ҴѪմѧǤӹdzҡṹ֧դṹ 1,000 ṹ й鹤ҴѪշ٧鹡繵ǪѴ֧㨷ҡ鹡Ѻ鹵âöСкǹͺ
дѺ֧ͧҴҹ¹Шӻ 2551 դ 879 ṹ 㹡֡ҹ ҿ촷Ӥṹ٧ش㹺ôҤöỴ·Ǩ ҧ÷ѴҹѺѪդ֧㨴ҹԡáâ㹻´¤ṹ 901 ṹ ͡ҡ ѧӤṹ繾 㹷紻Ѩ·ͧСͺͧѪդ ֧㨴ҹԡáâա ʴ ѧҴ¤ṹ 885 ṹ µҵѹѺ ¤ṹ 882 ṹ
ҡ֡Ԩ´ѧǾ ֧Ѻ鹵âСͺ觼Ŷ֧㨢ͧ١ҷйöͧǡҧҡ ١ҷṹ֧ҡѹ٧Ҥṹ¢ͧҤصˡ ٧Թ 50 йӤö赹١ ºѺ١ҷṹӡҤ´ѧ
дѺ֧㨡Ѻ鹵âСкǹͺдѺ٧ öԴйẺҡͻҡҡ 觼ӹǹͧ١ա 觷ͧҧ觼šзյʹâ᷹ͧ˹ ҹ¹ Ԥ ͧ ѴûШӻ . . ừԿԡ ԧ
֡Ԩ¹龺ա ǹ˭ѧͧöѡԨóҶ֧ йӨҡ ;ѡҹ ͨҡЭҵԾͧ ( 54 52 ӴѺ) ͷӡºº蹡еѴԹ㨫 ͡ҡ١ҡ˹ͧѧкҤйӨҡ Эҵ ç٧ѡ㹡õѴԹ㨫ö
֡ҹѧա١ 40 駶֧ѭҷǡһʺҧ鹵â Ҩͧͧӹǹѡҹ§ ͤҡӺҡͧѡҹ㹡õͺӶ 駹ûʺѭ㹢鹵âСкǹͺѧö觼šз֧ͤͧ١ ѧҡ÷ô١ҫ觾Ӻҡ㹡÷ӵͺѧӶṹ֧ӡҤṹ١ҼѺӵͺҧǴǷѹ㨶֧ 141 ṹ ͡ҡ ١ 13 ѧкաҾѡҹ֧ĵԡöФͧâͧҧǧèҫ͢
¤Ҵҹ¹Ѻšзҧ˹ѡҡҤҹѹ٧ С÷ô١ҵҧդѴѧ㹡 ҡ 駼Եö¹дͧҧͧѺ͡Ѻ༪ԭ˹ҡѺҾѹ٧鹔 ͧ ҷйӷѴਹ ͺӶеͺʹͧͧâͧ١ҧǷѹ ͡ʷѺ ͺѺҧͧѡյ͵Сú͡ ¶֧͡ʷ١ա 繡¹ôҤѧͧö繼
֡Ԩ´Ѫդ֧㨴ҹԡáâ㹻 Шӻ 2551 ѴӢ·ӡûԹŨҡҢͧö¹ӹǹ 3,076 ö¹㹪ǧԧҤ 2550 ֧չҤ 2551 ¡ǺҤ ʹ㹪ǧҧҾѹ ֧ Ҥ 2551
֡Ԩ´Ѫդ֧㨴ҹԡáâ 1 4 ͧԨ´ҹĵԡͧ١ҷ .. ừԿԡ ѴӢ㹻 ͡ҡѧա֡Ԩ´ѪաѴ֧㨢ͧ١ Шӻ 2551 (Customer Satisfaction Index: CSI) 繡Ѵ֧㨢ͧ١ҵٹԡҵðҹ㹻 Զع¹ ǹ֡Ԩ¤سҾö Шӻ 2551 (Initial Quality Study: IQS) 繡֡Ԩ¶֧ѭҷҢͧöҡö Ҥ 駡֡Ԩͧö к÷ӧҹ ٻѡɳ Шӻ 2551 (Automotive Performance, Execution and Layout: APEAL) 繡ǨԴ繢ͧö֧Ѩ·ҧ֡蹵ҵ ö ٻѡɳ С͡Ẻͧö¹ѹ 㹪ǧȨԡ¹

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